Charli D’Amelio Net Worth: How Rich is the TikToker? - MoneyMade (2024)

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Charli D'Amelio is twirling her way to dizzying heights thanks to TikTok. With a $20 million net worth, she's no ordinary teenager. Charli is the reigning monarch of the TikTok kingdom, where a single sponsored post can drop up to $100,000 right into her coffers.

But Charli's strategy extends beyond fleeting 60-second fame. She's a YouTuber, a vlogger, and so popular that 'D'Amelio' wouldn’t draw a blank stare in most households. From impressing fans with dance routines to sharing slices of her life, Charli spins her web out wide.

Charli participated in an $80 million funding round for Incredible Health—a U.S. career marketplace—a company whose valuation rose to an impressive $1.65 billion.

Yet, there's more to this social media sensation than meets the eye: A nail polish collection Coastal Craze, a makeup line Morphe 2 with her sister Dixie, and a podcast testify to her entrepreneurial acumen.

In a world where 'likes' are ephemeral, Charli has transformed her virtual visibility and charm into a monetary mainstay.

Charli D'Amelio net worth

Net worth

$20 million


May 1, 2004


American born in Norwalk, Connecticut

Became a millionaire at



Entertainer, social media personality, and entrepreneur

Sources of wealth

Tiktok, YouTube, sponsored content, and business ventures

Asset classes

Social media, startups, real estate, venture capital, crypto, cars, and merch

Born in 2004 in Norwalk, Connecticut, Charli D'Amelio was raised by her former model mother Heidi D'Amelio and her father, former Republican Senate candidate Marc D'Amelio. She also has an older sister, Dixie. Charli has been a competitive dancer since a young age.

Charli D'Amelio rose to TikTok fame after dancing to the song "Lottery" by K Camp, making the "Renegade" dance popular. In November 2020, she and her sister joined The Hype House in Los Angeles, a collective of leading teenage TikTok creators.

With a $20 million net worth, TikTok queen Charli D'Amelio expands her influence beyond the app, earning major paydays and wide recognition.
Image source:BBC

Charli D'Amelio didn't just learn to dance—she danced her way into millions. It all started on TikTok with the world swaying to her rhythm. Posting dance videos with lip-syncs and dance-offs, she became a TikTok dynamo, capturing hearts with every shuffle. It wasn't long before she started spinning money out of thin air.

And who noticed? Procter & Gamble, Dunkin’ Donuts, Morphe Cosmetics, and Invisalign. They knew a star when they saw one, and soon Charli was swaying with endorsem*nt contracts from these big shots. 2020 saw her boogie on her way to $3 million.

In 2020, Charli D'Amelio landed a contract with United Talent Agency. She was featured in a commercial for Sabra Hummus during the Super Bowl and orchestrated a TikTok dance challenge inspired by Jennifer Lopez's halftime show performance.

Fast forward to 2021, and her fortune skyrocketed to an eye-watering $18 million. Chalk that up to her diverse ventures like the Hulu reality TV showThe D'Amelio Show and a tasteful makeup line dubbed Morphe 2.

Just when we thought Charli had shown us all her moves, she and her family launched 444 Capital, a VC fund forhigh-growth startups. This move ensured that the D'Amelio clan’s coffers won’t stop swelling anytime soon.

According to the Guinness World Records, Charli has over 151 million TikTok followers, 47 million on Instagram, 9.3 million YouTube subscribers, and was the first TikTok user to reach 100 million followers on TikTok. This feat contributed significantly to her income.

What is Charli D'Amelio's net worth invested in?

It's not just about making money for Charli—it's also about multiplying it. Her sensibilities shine in a $25 million VC fund, 444 Capital, co-owned by the D'Amelio clan. Specializing in direct-to-consumer, fintech, ed-tech, healthcare, and insurtech platforms, this fund is their golden goose.

With around 20 expertly chosen deals, each worth about $1 million, Charli proves she's as canny an investor as she is a dazzling dancer.

Furthermore, Charli participated in an $80 million funding round for Incredible Health—a U.S. career marketplace—a company whose valuation rose to an impressive $1.65 billion.

Social media

TikTok and other social media platforms offer a new form of assets—followers and viral attention. As the highest earner on TikTok, Charli's follower count of over 145.7 million people gives her enormous social media clout, helping her drive sales for her merchandise and business ventures and command lucrative deals from prominent brands.

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The D'Amelio clan's empire isn't just content with TikTok, with expansions reaching clothing lines with Hollister, stakes in businesses like Step and Halo, and content deals like podcasts, a Hulu docuseries, and an animated spin-off. It's a family putting their business hats on.


Morphe 2 and Orosa Beauty have struck gold with the Midas touch of TikTok star Charli D’Amelio. In a partnership with Morphe, Charli and her sister Dixie D’Amelio launched a sub-brand to revolutionize youth makeup, offering easy-to-use, self-love-promoting products–think natural foundation tints and jelly eye shimmers.

A similar collaboration with nail color startup Orosa Beauty spurred the Coastal Craze collection, featuring eight vibrant nail paints bearing the sisters' monikers.

Initially a millennial-targeted brand, Orosa shifted its focus to Gen Z after riding high on viral TikTok promotion. Charli's sway has ignited thesestartups to resonate with their audience, cashing in on the power of the Gen Z influence.


Charli D'Amelio's garage might as well have a dance floor, with two-star performers taking center stage—a Tesla Model Y and a BMW X3 M. The Tesla sports a unique, attention-stealing bright green color, underlining Charli's taste for the flashy.

The BMW, on the other hand, paints a more sober picture clad in black. Its twin-turbo engine takes the luxury SUV from practical to pulse-quickening.

TikTok queen Charli D'Amelio cruises in a Tesla Model Y valued at up to $56,000.

Charli invested around $53,000 in the Tesla and roughly $43,000 in the BMW. However, while Charli's cars may have the groove, do they add up as a wise investment?

Traditional wisdom sayscars depreciate faster than you can say "TikTok." Yet, unique, well-kept models can sometimes spin gold in the collector's market. But until then, Charli's cars will mostly be assets of pleasure, not investment.


Charli D'Amelio received an undisclosed amount of Bitcoin as a birthday giftfrom the cryptocurrency app Gemini. This was part of a partnership deal with the D'Amelio family, who are known to promote the app to their followers.

Major influencers such as D'Amelio, and others likeJake Paul andMrBeast, are tying themselves to cryptocurrencies and exchanges. However, such endorsem*nts can be risky as the value of these cryptocurrencies can fluctuate drastically, potentially causing investors to lose money.

Real estate

TikTok sensation Charli D’Amelio traded her family pad for a private palace, nestling into a spacious 5,500-square-foot Hollywood Hills home. Just a two-minute hop from her folks, she's got plenty of legroom with four bedrooms, six bathrooms, and a fully-equipped chef's kitchen.

And let's remember the pool, spa, and BBQ deck for the L.A. lifestyle. This luxurious retreat, housing vintage décor, and two fireplaces, underscores Charli D'Amelio's net worth.

Venture capital & private equity

Charli'sVenture capital fund, 444 Capital, focuses on several sectors—direct-to-consumer platforms, fintech, ed-tech, healthcare, insurance tech, and other B2B2C platforms—showing Charli's willingness to invest in diverse industries.

The D'Amelio family’s investments include stakes in companies like Step and Lightricks, setting her up for the long-term success she's been strategically planning for.

Her investment in Incredible Health is worth highlighting. The U.S. career marketplace saw its valuation rise to $1.65 billion following an $80 million funding round in which the D'Amelio family participated. D'Amelio’s decision to become part of this funding through 444 Capital Fund indicates herstrategy for long-term wealth accumulation.

TikTok star Charli D'Amelio has invested in teen banking startup Step, promoting its fee-free accounts and educational resources to her 100 million followers.

The former competitive dancer may have garnered fame and fortune quickly, but she’s not been remiss in responsibly managing her earnings. Her smart financial decisions and strategic investments have maintained and bolstered her net worth.

Charli's diversified income streams and investments show that there is more to her than just the dance videos that shot her to TikTok fame.

Charli D'Amelio's portfolio demonstratesasset diversification, with income from advertising, collaborations, retail ventures, and early investments. This reflects her keen business sense and guides young entrepreneurs looking to convert social influence into wealth.

Charli D’Amelio investing quotes

1. Be yourself

2. Be positive

3. Do what makes you happy

Charli D’Amelio Net Worth: How Rich is the TikToker? - MoneyMade (2024)
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